Marketing Basics
Delegates will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to participants, and give them the ability to build and grow your business.
Marketing has changed a lot recently and having a new perspective will give participants the needed information to assist them in their marketing decisions.
No matter what your product or service is, your business will benefit with a better understanding of marketing.
Course outline
• Module One: Getting Started
• Module Two: What is Marketing?
• Module Three: Common Marketing Types (I)
• Module Four: Common Marketing Types (II)
• Module Five: The Marketing Mix
• Module Six: Communicating the Right Way
• Module Seven: Customer Communications
• Module Eight: Marketing Goals
• Module Nine: The Marketing Funnel
• Module Ten: Marketing Mistakes (I)
• Module Eleven: Marketing Mistakes (II)
• Module Twelve: Wrapping Up
Delivery method
Location
Duration
Entry Requirements
What Is Included
Computer / Laptop to use for the duration of the course (classroom & onsite courses only)
Detailed course notes and sample exercises
Full colour course manual
Free online training videos
Refreshments (classroom courses only)
A recording of the training course (virtual courses only)
Free PDF certificate upon successful completion of the course.
Full one-year access to Course materials (eLearning only)
Benefit from instant feedback through practice questions
Full tutor support available from Monday to Friday
Study in your own time through your computer, tablet or mobile device (eLearning only)
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From £175.00 Exc. VAT
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Learning Requirements
Any recent Desktop/Laptop/Tablet with internet connectivity and based on a modern operating system (Windows8®️,Windows7®️, Windows Vista®️, MAC OSX, Linux, iPad iOS 7, Kindle Fire, Android based Tablets) with a latest version of the Web Browser viz. Chrome, Firefox, Internet Explorer 11, (Safari on MAC OSX).
- 1GB RAM [512MB RAM] & at least 1GB of available hard disk space.
- The learning application is based on HTML5 technologies and therefore the latest version of Web Browser is a pre-requsite ( Chrome, Firefox, Internet Explorer 11).
Lion Heart Service Level Agreement (SLA) for responding to Learning enquiries are:
- An initial acknowledgement to the enquiry is sent to the candidate within 2 working hours.
- A full response, whether this is by email or telephone call is completed within one working day.
- A follow up email is sent to the candidate to confirm that the enquiry has been responded to satisfactorily, and to close the enquiry.






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